Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni.
Fashion Communication Conference (2019 : Ascona, Switzerland); Kalbaska, Nadzeya, editor.; Sádaba, Teresa, editor.; Cominelli, Francesca, editor.; Cantoni, Lorenzo, editor.
2019
HD9940.A2
Available Online

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Title Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 / edited by Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni.
Meeting Name Fashion Communication Conference (2019 : Ascona, Switzerland)
ISBN 9783030154363
303015436X
9783030154356
DOI https://doi.org/10.1007/978-3-030-15436-3
Published Cham : Springer, 2019.
Language English
Description 1 online resource (xi, 300 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-030-15436-3 doi
Call Number HD9940.A2
Dewey Decimal Classification 658.8
Summary This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Kalbaska, Nadzeya, editor.
Sádaba, Teresa, editor.
Cominelli, Francesca, editor.
Cantoni, Lorenzo, editor.
Available in Other Form Print version: 9783030154356
Linked Resources Online Access
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