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Table of Contents
1. Introduction: Wine destination management and marketing: critical success factors
2. Understanding the wine tourist markets motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
3. Wine tourists perception of winescape in Central Otago, New Zealand
4. The image of a wine tourist and impact on self-image congruity
5. Seeking the typical characteristics of wine tourists in South Greece
6. Motivations of wine travellers in rural Northeast Iowa
7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece"
8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
10. Effects of the World Heritage Label in Champagne Region
11. Wine and Food Events: experiences and impacts
12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
13. Wine Tourism: balancing core product and service dominant strategies
14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal
15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences
16. Developing a destination within a destination: The dArenberg Cube, the iconic monument of experiences that synergise wine, tourism and art
17. Georgian wine museum is making a strategic decision
18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux
19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese
20. Life cycle of wine routes: North Portugals perspective
21. Wine routes and tourism potential in Turkey
22. Wine trails in the Czech Republic
23. Supporting tourists mobility in wine destinations: the hop-on h op-off bus in Swan Valley, Western Australia
24. Seeking Differentiation: Queensland Australias 'Strangebird Wine Trail
25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis
26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany
27. The future of wine tourism in the Okanagan Valley: a Delphi method survey
28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete
30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy
31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia
32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
33. Positioning the Current Development of Chinas Wine Tourism Destinations: A Netnography Approach
34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete
35. Economic impacts of a developing wine tourism industry in Iowa
36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus
37. Metsovo as a wine tourism destination
38. Epilogue
An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.
2. Understanding the wine tourist markets motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
3. Wine tourists perception of winescape in Central Otago, New Zealand
4. The image of a wine tourist and impact on self-image congruity
5. Seeking the typical characteristics of wine tourists in South Greece
6. Motivations of wine travellers in rural Northeast Iowa
7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece"
8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
10. Effects of the World Heritage Label in Champagne Region
11. Wine and Food Events: experiences and impacts
12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
13. Wine Tourism: balancing core product and service dominant strategies
14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal
15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences
16. Developing a destination within a destination: The dArenberg Cube, the iconic monument of experiences that synergise wine, tourism and art
17. Georgian wine museum is making a strategic decision
18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux
19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese
20. Life cycle of wine routes: North Portugals perspective
21. Wine routes and tourism potential in Turkey
22. Wine trails in the Czech Republic
23. Supporting tourists mobility in wine destinations: the hop-on h op-off bus in Swan Valley, Western Australia
24. Seeking Differentiation: Queensland Australias 'Strangebird Wine Trail
25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis
26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany
27. The future of wine tourism in the Okanagan Valley: a Delphi method survey
28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete
30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy
31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia
32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
33. Positioning the Current Development of Chinas Wine Tourism Destinations: A Netnography Approach
34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete
35. Economic impacts of a developing wine tourism industry in Iowa
36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus
37. Metsovo as a wine tourism destination
38. Epilogue
An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.