Creative (climate) communications : productive pathways for science, policy and society / Maxwell Boykoff.
Boykoff, Maxwell T., author.
2019
GE25 .B69 2019 (Mapit)
Available at General Collection

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Title Creative (climate) communications : productive pathways for science, policy and society / Maxwell Boykoff.
Author Boykoff, Maxwell T., author.
ISBN 9781316646823 (paperback)
1316646823 (paperback)
9781107195387 (hardcover)
1107195381 (hardcover)
Published Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019.
Language English
Description xvii, 302 pages : illustrations ; 23 cm
Call Number GE25 .B69 2019
Dewey Decimal Classification 363.70014
Summary Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.
Bibliography, etc. Note Includes bibliographical references and indexes.
Record Appears in On-Campus Resources > Books
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