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000892875 020__ $$z9783110413953
000892875 020__ $$a9783110413960$$q(electronic bk.)
000892875 020__ $$a9783110413977$$q(electronic bk.)
000892875 035__ $$a(MiAaPQ)EBC1809885
000892875 035__ $$a(Au-PeEL)EBL1809885
000892875 035__ $$a(CaPaEBR)ebr11059833
000892875 035__ $$a(CaONFJC)MIL788207
000892875 035__ $$a(OCoLC)910282091
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000892875 050_4 $$aHF5415$$b.M375 2015
000892875 0820_ $$a658.8$$223
000892875 24500 $$aMarketing :$$bprozess- und praxisorientierte grundlagen /$$cPeter M. Runia [and three others].
000892875 264_1 $$aBerlin, Germany ;$$aBoston, Massachusetts :$$bDe Gruyter Oldenbourg,$$c2015.
000892875 264_4 $$c©2015
000892875 300__ $$a1 online resource (400 pages) :$$billustrations (some color)
000892875 336__ $$atext$$2rdacontent
000892875 337__ $$acomputer$$2rdamedia
000892875 338__ $$aonline resource$$2rdacarrier
000892875 504__ $$aIncludes bibliographical references and index.
000892875 506__ $$aAccess limited to authorized users.
000892875 588__ $$aDescription based on online resource; title from PDF title page (ebrary, viewed June 9, 2015).
000892875 650_0 $$aMarketing.
000892875 650_0 $$aBusiness.
000892875 650_0 $$aSales promotion.
000892875 655_0 $$aElectronic books
000892875 7001_ $$aRunia, Peter M.,$$eauthor.
000892875 77608 $$iPrint version:$$tMarketing : prozess- und praxisorientierte grundlagen.$$dBerlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015 $$z9783110413953
000892875 852__ $$bebk
000892875 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1809885$$zOnline Access
000892875 909CO $$ooai:library.usi.edu:892875$$pGLOBAL_SET
000892875 980__ $$aBIB
000892875 980__ $$aEBOOK
000892875 982__ $$aEbook
000892875 983__ $$aOnline