Marktforschung : grundlagen und praktische anwendungen / Jörg Koch, Peter Gebhardt, Florian Riedmüller.
2016
HF5415.2 .K634 2016
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Title
Marktforschung : grundlagen und praktische anwendungen / Jörg Koch, Peter Gebhardt, Florian Riedmüller.
Author
Edition
7., überarbeitete und aktualisierte Auflage.
ISBN
9783110413786
9783110414110 (electronic bk.)
9783110426182 (electronic bk.)
9783110414110 (electronic bk.)
9783110426182 (electronic bk.)
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
Copyright
©2016
Language
German
Description
1 online resource (342 pages) : illustrations, tables
Call Number
HF5415.2 .K634 2016
Dewey Decimal Classification
658.83
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed April 11, 2016).
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