Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung / Clemens Pöhlmann.
2017
BF201 .P645 2017
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Title
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung / Clemens Pöhlmann.
Author
ISBN
9783961465194
9783961460199 (electronic book)
9783961460199 (electronic book)
Published
Hamburg, [Germany] : Diplomatica Verlag, 2017.
Copyright
©2017
Language
German
Description
1 online resource (121 pages) : illustrations, tables
Call Number
BF201 .P645 2017
Dewey Decimal Classification
153
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (viewed December 18, 2017).
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