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1. Introduction
Part I The First Imperative: Be Well-Governed
2. Crisis
3. Fiduciary Duty
4. Good Governance
Part II The Second Imperative: Be Knowledgeable and Beware of Common Errors
5. Human Error and Behavioral Finance
6. Knowledge Not Just for Knowledges Sake
7. Origins of Financial Illiteracy
Part III The Third Imperative: Be Diversified
8. 30,000 Products
9. Theory Time
10. Over-Diversification
Part IV The Fourth Imperative: Be Disciplined and Control Costs
11. The Active Versus Passive Debate
12. Active Versus Passive: The Evidence
13. Cost Savings and What Really Matters
Part V The Fifth Imperative: Be Impactful
14. Farewell to Uncle Milt
15. ESG Challenges
16. Ok, Weve Bought In...Now What?

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