Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors.
Altinbasak-Farina, Ipek, editor.; Burnaz, Sebnem, editor.
2019
HF5415
Available Online

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Title Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors.
ISBN 9789811379246 (electronic book)
9811379246 (electronic book)
9789811379239
Published Singapore : Springer, 2019.
Language English
Description 1 online resource.
Other Standard Identifiers 10.1007/978-981-13-7
Call Number HF5415
Dewey Decimal Classification 658.8
Summary This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed July 8, 2019)
Added Author Altinbasak-Farina, Ipek, editor.
Burnaz, Sebnem, editor.
Series Accounting, finance, sustainability, governance & fraud.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. The Politics of Purchasing: Ethical Consumerism in Turkey
2. Competitive Deviance from Ethicality: A Focus on Online Settings
3. Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral Outlook
4. Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective
5. The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study
6. Psychological Barriers to Environmentally Responsible Consumption
7. Corporate Social Responsibility In Packaging: Environmental and Social Issues
8. A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies
9. Non-Profit Foundation and Brand Alliances As A Reputation Management Tool
10. Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle Scale
11. Profiling The Turkish Consumers on Their General Ecological Behavior
12. Sustainability Practices of Higher Education Institutions An Analysis from a Developing Country
13. Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model
14. Developing Sustainable Strategies at the Base of the Pyramid.

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