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Entering the global arena : emerging states, soft power strategies and sports mega-events / Jonathan Grix, Paul Michael Brannagan, Donna Lee.

9789811379529 (electronic book)
9811379521 (electronic book)
9789811379512
9811379513

Singapore : Palgrave Macmillan, [2019]

English

1 online resource

10.1007/978-981-13-7

GV712 .G75 2019

796.06/9

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.

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Description based on online resource; title from digital title page (viewed on August 26, 2019).

Mega event planning.

Print version: 9789811379512

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