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Title
Entering the global arena : emerging states, soft power strategies and sports mega-events / Jonathan Grix, Paul Michael Brannagan, Donna Lee.
ISBN
9789811379529 (electronic book)
9811379521 (electronic book)
9789811379512
9811379513
Published
Singapore : Palgrave Macmillan, [2019]
Language
English
Description
1 online resource
Other Standard Identifiers
10.1007/978-981-13-7
Call Number
GV712 .G75 2019
Dewey Decimal Classification
796.06/9
Summary
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on August 26, 2019).
Series
Mega event planning.
Available in Other Form
Print version: 9789811379512
Chapter 1. Introduction
Chapter 2. Emerging States and the Shifting Balance of Global Power
Chapter 3. Sports Mega-Events and the Concept of Soft Power
Chapter 4. Brazils Double Host Status
Chapter 5. Russias Unique Soft Power Strategy
Chapter 6. Chinas Coming Out Party? The Beijing Olympics, 2008
Chapter 7. South Africa and the 2010 FIFA World Cup finals
Chapter 8. Qatars Global Sports Strategy: Soft Power and the 2022 World Cup
Chapter 9. Conclusion.
