@article{899486,
      recid = {899486},
      author = {Kavoura, Androniki, and Kefallonitis, Efstathios, and  Giovanis, Apostolos,},
      title = {Strategic Innovative Marketing and Tourism : 7th ICSIMAT,  Athenian Riviera, Greece, 2018 /. International Conference  on Strategic Innovative Marketing and Tourism},
      pages = {1 online resource (xl, 1330 pages) :},
      abstract = {This book covers a very broad range of topics in  marketing, communication, and tourism, focusing especially  on new perspectives and technologies that promise to  influence the future direction of marketing research and  practice in a digital and innovational era. Among the areas  covered are product and brand management, strategic  marketing, B2B marketing and sales management,  international marketing, business communication and  advertising, digital and social marketing, tourism and  hospitality marketing and management, destination branding  and cultural management, and event marketing. The book  comprises the proceedings of the International Conference  on Strategic Innovative Marketing and Tourism (ICSIMAT)  2018, where researchers, academics, and government and  industry practitioners from around the world came together  to discuss best practices, the latest research, new  paradigms, and advances in theory. It will be of interest  to a wide audience, including members of the academic  community, MSc and PhD students, and marketing and tourism  professionals.},
      url = {http://library.usi.edu/record/899486},
      doi = {https://doi.org/10.1007/978-3-030-12453-3,  https://doi.org/10.1007/978-3-030-12},
}