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000899486 019__ $$a1112118118$$a1112471076$$a1114166141
000899486 020__ $$a9783030124533$$q(electronic book)
000899486 020__ $$a3030124533$$q(electronic book)
000899486 020__ $$z9783030124526
000899486 0247_ $$a10.1007/978-3-030-12453-3$$2doi
000899486 0247_ $$a10.1007/978-3-030-12
000899486 035__ $$aSP(OCoLC)on1111801920
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000899486 050_4 $$aHF5411$$b.I58 2018eb
000899486 08204 $$a658.8$$223
000899486 1112_ $$aInternational Conference on Strategic Innovative Marketing and Tourism$$n(7th :$$d2018 :$$cPeloponnesus, Greece ; Kea Island, Greece ; Aigina, Greece)
000899486 24510 $$aStrategic Innovative Marketing and Tourism :$$b7th ICSIMAT, Athenian Riviera, Greece, 2018 /$$cAndroniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, editors.
000899486 2463_ $$aICSIMAT 2018
000899486 264_1 $$aCham, Switzerland :$$bSpringer,$$c2019.
000899486 300__ $$a1 online resource (xl, 1330 pages) :$$billustrations.
000899486 336__ $$atext$$btxt$$2rdacontent
000899486 337__ $$acomputer$$bc$$2rdamedia
000899486 338__ $$aonline resource$$bcr$$2rdacarrier
000899486 4901_ $$aSpringer Proceedings in Business and Economics,$$x2198-7246
000899486 5050_ $$aEnior Tourism in Europe: when There are "no boundaries" -- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space -- Tourism as a Process of Promoting and Developing Traditional Settlements -- Brand as a Strategic Asset -- A Proposal for the Forthcoming Cultural Institution of Pafos -- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise -- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites -- Cyber Security: From Regulations and Policies to Practice -- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy -- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE -- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus -- Innovative Mobile Tourism Services: The case of 'Greek at the Hotel -- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market -- Netourwork Framework -- A New Era in Strategic Innovative Networking System for Tourism Enterprises -- Social Media Celebrities and Para-social Relationships: The Chinese Context -- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities -- Trust and Role in the Sharing Economy -- Online Personal Selling, Need for Touch and e-loyalty -- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives -- Carrying Capacity Assessment for Tourism Development- A Strategic Approach -- YouTube Videos: a Destination Marketing Outlook -- Strategic Innovations in Tourism Enterprises through Blockchain Technology -- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora -- Adventur or Studying the Customer Experience -- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview -- Do Social Media Affect Museums Brand Equity? An Exploratory Qualitative Study -- The Sociological Approach to Greek Tourism in the Period of Economic Crisis -- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services -- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry -- European Works Councils in the Hotel Industry -- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process -- Greek Consumers Awareness and Perceptions for Green Hotels and Green Furniture -- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side -- Tourism, Design and Disability -- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania -- The Dawn of GDPR: Implications for the Digital Business Landscape -- Strategic Synergies and Co-Marketing – A case study of the Airline Sector -- Cypruss Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing -- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model -- Reasons for Using Daily Deal Sites -- Does Sharing Economy Shape Consumers Attitudes? -- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism -- Understanding Consumers Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations -- Effects of the Blockchain Technology on Human Resources and Marketing. An Exploratory Study -- Indian Cultural Institutions on Instagram -- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach -- S.
000899486 506__ $$aAccess limited to authorized users.
000899486 520__ $$aThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
000899486 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 9, 2019).
000899486 650_0 $$aMarketing$$vCongresses.
000899486 650_0 $$aTourism$$vCongresses.
000899486 7001_ $$aKavoura, Androniki,$$eeditor.
000899486 7001_ $$aKefallonitis, Efstathios,$$eeditor.
000899486 7001_ $$aGiovanis, Apostolos,$$eeditor.
000899486 830_0 $$aSpringer proceedings in business and economics.
000899486 852__ $$bebk
000899486 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-12453-3$$zOnline Access$$91397441.1
000899486 909CO $$ooai:library.usi.edu:899486$$pGLOBAL_SET
000899486 980__ $$aEBOOK
000899486 980__ $$aBIB
000899486 982__ $$aEbook
000899486 983__ $$aOnline
000899486 994__ $$a92$$bISE