000899860 000__ 02325cam\a2200469\i\4500 000899860 001__ 899860 000899860 005__ 20210515180217.0 000899860 006__ m\\\\\o\\d\\\\\\\\ 000899860 007__ cr\cn\nnnunnun 000899860 008__ 190413s2020\\\\enka\\\\ob\\\\001\0\eng\d 000899860 010__ $$a 2019018020 000899860 020__ $$a9780429489921$$q(electronic book) 000899860 020__ $$a0429489927$$q(electronic book) 000899860 020__ $$a9780429953354$$q(electronic book) 000899860 020__ $$a0429953356$$q(electronic book) 000899860 020__ $$a9780429953361$$q(electronic book) 000899860 020__ $$a0429953364$$q(electronic book) 000899860 020__ $$z9781138592643 000899860 035__ $$a(DLC)EBC5849783 000899860 040__ $$aNhCcYBP$$cNhCcYBP 000899860 042__ $$apcc 000899860 050_4 $$aHF5415.32$$b.S5595 2020 000899860 08200 $$a658.8/342$$223 000899860 1001_ $$aSmith, Andrew,$$d1967 March 27-$$eauthor. 000899860 24510 $$aConsumer behaviour and analytics /$$cAndrew Smith. 000899860 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge,$$c2020. 000899860 300__ $$a1 online resource (xi, 204 pages) 000899860 336__ $$atext$$btxt$$2rdacontent 000899860 337__ $$acomputer$$bc$$2rdamedia 000899860 338__ $$aonline resource$$bcr$$2rdacarrier 000899860 504__ $$aIncludes bibliographical references and index. 000899860 5050_ $$aAn introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web and social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing and the modular adaptive dynamic schematic -- Index. 000899860 506__ $$aAccess limited to authorized users 000899860 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 000899860 588__ $$aDescription based on online resource; title from digital title page (viewed on September 19, 2019). 000899860 650_0 $$aConsumer behavior. 000899860 650_0 $$aMarketing$$xData processing. 000899860 7102_ $$aProQuest (Firm) 000899860 77608 $$iPrint version:$$aSmith, Andrew, 1967 March 27- author.$$tConsumer behaviour and analytics$$b1 Edition.$$dNew York : Routledge, 2020$$z9781138592643$$w(DLC) 2019015770 000899860 852__ $$bebk 000899860 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5849783$$zOnline Access 000899860 909CO $$ooai:library.usi.edu:899860$$pGLOBAL_SET 000899860 980__ $$aEBOOK 000899860 980__ $$aBIB 000899860 982__ $$aEbook 000899860 983__ $$aOnline