@article{904714,
      author = {Lopes, Teresa da Silva, and Duguid, Paul,},
      url = {http://library.usi.edu/record/904714},
      title = {Trademarks, brands and competitiveness/},
      publisher = {Routledge,},
      recid = {904714},
      pages = {xv, 248 p. :},
      address = {New York :},
      year = {2010},
}