000904714 000__ 01697nam\a2200481Ia\4500 000904714 001__ 904714 000904714 003__ MiAaPQ 000904714 005__ 20211102003154.0 000904714 006__ m\\\\\o\\d\\\\\\\\ 000904714 007__ cr\cn\nnnunnun 000904714 008__ 090709s2010\\\\nyua\\\\ob\\\\001\0\eng\d 000904714 010__ $$z 2009026702 000904714 020__ $$z9780415776936 (hardback : alk. paper) 000904714 020__ $$a9780203861981 (electronic bk.) 000904714 035__ $$a(MiAaPQ)EBC484727 000904714 035__ $$a(Au-PeEL)EBL484727 000904714 035__ $$a(CaPaEBR)ebr10371630 000904714 035__ $$a(CaONFJC)MIL257599 000904714 035__ $$a(OCoLC)609418816 000904714 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000904714 050_4 $$aHD69.B7$$bT693 2010 000904714 24500 $$aTrademarks, brands and competitiveness/$$cedited by Teresa da Silva Lopes and Paul Duguid. 000904714 260__ $$aNew York :$$bRoutledge,$$c2010. 000904714 300__ $$axv, 248 p. :$$bill. 000904714 336__ $$atext$$2rdacontent 000904714 337__ $$acomputer$$2rdamedia 000904714 338__ $$aonline resource$$2rdacarrier 000904714 4901_ $$aRoutledge international studies in business history ;$$v19 000904714 504__ $$aIncludes bibliographical references and index. 000904714 506__ $$aAccess limited to authorized users. 000904714 650_0 $$aBrand name products$$xHistory. 000904714 650_0 $$aTrademarks$$xHistory. 000904714 650_0 $$aCommerce$$xHistory. 000904714 650_0 $$aCompetition. 000904714 655_0 $$aElectronic books 000904714 7001_ $$aLopes, Teresa da Silva,$$d1968- 000904714 7001_ $$aDuguid, Paul,$$d1954- 000904714 830_0 $$aRoutledge international studies in business history ;$$v19. 000904714 852__ $$bebk 000904714 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=484727$$zOnline Access 000904714 909CO $$ooai:library.usi.edu:904714$$pGLOBAL_SET 000904714 980__ $$aBIB 000904714 980__ $$aEBOOK 000904714 982__ $$aEbook 000904714 983__ $$aOnline