Trademarks, brands and competitiveness/: edited by Teresa da Silva Lopes and Paul Duguid.

Name: Trademarks, brands and competitiveness/ edited by Teresa da Silva Lopes and Paul Duguid.
ISBN: 9780203861981 (electronic bk.)

Trademarks, brands and competitiveness/ edited by Teresa da Silva Lopes and Paul Duguid.

2010

HD69.B7 T693 2010

Formats

Linked Resource

Title

Trademarks, brands and competitiveness/ edited by Teresa da Silva Lopes and Paul Duguid.

ISBN

9780415776936 (hardback : alk. paper)
9780203861981 (electronic bk.)

Publication Details

New York : Routledge, 2010.

Language

English

Description

xv, 248 p. : ill.

Call Number

HD69.B7 T693 2010

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Series

Routledge international studies in business history ; 19.

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