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000905361 010__ $$z  2010004242
000905361 020__ $$z9780415471176 (hardback)
000905361 020__ $$z9780415471176
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000905361 020__ $$a9780203846544 (electronic bk.)
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000905361 050_4 $$aHD59$$b.D347 2011
000905361 1001_ $$aDaymon, Christine.
000905361 24510 $$aQualitative research methods in public relations and marketing communications/$$cChristine Daymon and Immy Holloway.
000905361 250__ $$a2nd ed.
000905361 260__ $$aNew York, NY :$$bRoutledge,$$c2011.
000905361 300__ $$axi, 397 p.
000905361 336__ $$atext$$2rdacontent
000905361 337__ $$acomputer$$2rdamedia
000905361 338__ $$aonline resource$$2rdacarrier
000905361 504__ $$aIncludes bibliographical references and index.
000905361 5050_ $$aThe nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
000905361 506__ $$aAccess limited to authorized users.
000905361 650_0 $$aCorporations$$xPublic relations$$xResearch$$xMethodology.
000905361 650_0 $$aPublic relations$$xResearch$$xMethodology.
000905361 650_0 $$aMarketing research$$xMethodology.
000905361 650_0 $$aQualitative research.
000905361 655_0 $$aElectronic books
000905361 7001_ $$aHolloway, Immy.
000905361 852__ $$bebk
000905361 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=574487$$zOnline Access
000905361 909CO $$ooai:library.usi.edu:905361$$pGLOBAL_SET
000905361 980__ $$aBIB
000905361 980__ $$aEBOOK
000905361 982__ $$aEbook
000905361 983__ $$aOnline