Introduction
The television personality system. TV must train its own stars : the invention of the television personality
An "irreconcilable opposition" : music hall, radio and the emergence of televisual skill
"Too much glamour"? : glamour, gender and "in-vision" announcers
"Oooh, I'm an entertainer
it's what I do" : political economy, performance and pleasure. "You don't know anyone ..."? : the political economy of television fame
The art of "being yourself" : pleasure, meaning and achievement in performance
The television personality system revisited : ideology, multiplatform and DIY fame. Just "an ordinary bloke" : national identity and ideology
Get Internet famous! (even if you're nobody) : multiplatform fame and the television personality system in the digital era
Conclusion.