Consumer behavior knowledge for effective sports and event marketing/ edited by Lynn R. Kahle, Angeline G. Close.
2011
HF5415.32 .C65866 2011
Linked e-resources
Linked Resource
Online Access
Details
Title
Consumer behavior knowledge for effective sports and event marketing/ edited by Lynn R. Kahle, Angeline G. Close.
ISBN
9780415873574
9780415873581
0203844114 (Master e-book)
9780203844113 (electronic bk.)
9780415873581
0203844114 (Master e-book)
9780203844113 (electronic bk.)
Imprint
New York : Psychology Press, 2011.
Language
English
Description
xxxiv, 314 p. : ill.
Call Number
HF5415.32 .C65866 2011
Dewey Decimal Classification
796.06/98
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Kahle, Lynn R.
Close, Angeline.
Close, Angeline.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
section 1. Influencing behaviors in society and sports
section 2. Building relationships with consumers through sports
section 3. Providing service to consumers through sports and event sponsorship.
section 2. Building relationships with consumers through sports
section 3. Providing service to consumers through sports and event sponsorship.