TY  - GEN
T1  - Consumer behavior knowledge for effective sports and event marketing/
DA  - 2011.
CY  - New York :
AU  - Kahle, Lynn R.
AU  - Close, Angeline.
CN  - HF5415.32
PB  - Psychology Press,
PP  - New York :
PY  - 2011.
ID  - 905982
KW  - Consumer behavior.
KW  - Sports
KW  - Special events
KW  - Communication in marketing.
SN  - 9780203844113 (electronic bk.)
TI  - Consumer behavior knowledge for effective sports and event marketing/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=668330
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=668330
ER  -