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000905982 010__ $$z  2010012561
000905982 020__ $$z9780415873574
000905982 020__ $$z9780415873581
000905982 020__ $$z0203844114 (Master e-book)
000905982 020__ $$a9780203844113 (electronic bk.)
000905982 035__ $$a(MiAaPQ)EBC668330
000905982 035__ $$a(Au-PeEL)EBL668330
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000905982 035__ $$a(CaONFJC)MIL303739
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000905982 050_4 $$aHF5415.32$$b.C65866 2011
000905982 08204 $$a796.06/98$$222
000905982 24500 $$aConsumer behavior knowledge for effective sports and event marketing/$$cedited by Lynn R. Kahle, Angeline G. Close.
000905982 260__ $$aNew York :$$bPsychology Press,$$c2011.
000905982 300__ $$axxxiv, 314 p. :$$bill.
000905982 336__ $$atext$$2rdacontent
000905982 337__ $$acomputer$$2rdamedia
000905982 338__ $$aonline resource$$2rdacarrier
000905982 504__ $$aIncludes bibliographical references and indexes.
000905982 5050_ $$asection 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
000905982 506__ $$aAccess limited to authorized users.
000905982 650_0 $$aConsumer behavior.
000905982 650_0 $$aSports$$xMarketing.
000905982 650_0 $$aSpecial events$$xMarketing.
000905982 650_0 $$aCommunication in marketing.
000905982 655_0 $$aElectronic books
000905982 7001_ $$aKahle, Lynn R.
000905982 7001_ $$aClose, Angeline.
000905982 852__ $$bebk
000905982 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=668330$$zOnline Access
000905982 909CO $$ooai:library.usi.edu:905982$$pGLOBAL_SET
000905982 980__ $$aBIB
000905982 980__ $$aEBOOK
000905982 982__ $$aEbook
000905982 983__ $$aOnline