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Consumer behavior knowledge for effective sports and event marketing/ edited by Lynn R. Kahle, Angeline G. Close.

Kahle, Lynn R.; Close, Angeline.
2011
HF5415.32 .C65866 2011
Available Online
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Title
Consumer behavior knowledge for effective sports and event marketing/ edited by Lynn R. Kahle, Angeline G. Close.
ISBN
9780415873574
9780415873581
0203844114 (Master e-book)
9780203844113 (electronic bk.)
Publication Details
New York : Psychology Press, 2011.
Language
English
Description
xxxiv, 314 p. : ill.
Call Number
HF5415.32 .C65866 2011
Dewey Decimal Classification
796.06/98
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Kahle, Lynn R.
Close, Angeline.
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section 1. Influencing behaviors in society and sports
section 2. Building relationships with consumers through sports
section 3. Providing service to consumers through sports and event sponsorship.

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