Sensory marketing: research on the sensuality of products / edited by Aradhna Krishna.
Krishna, Aradhna.
2010
HF5415 .S3696 2010
Available Online

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Title Sensory marketing: research on the sensuality of products / edited by Aradhna Krishna.
ISBN 9781841697536 (hbk. : alk. paper)
1841697532 (hbk. : alk. paper)
9781841698892 (pbk. : alk. paper)
184169889X (pbk. : alk. paper)
0203892062 (master e-book)
9780203892060 (electronic bk.)
Imprint New York : Routledge, c2010.
Language English
Description xxx, 392 p., [3] p. of plates : ill. (some col.).
Call Number HF5415 .S3696 2010
Dewey Decimal Classification 658.8001/9
Summary "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.
Bibliography, etc. Note Includes bibliographical references and indexes.
Access Note Access limited to authorized users.
Added Author Krishna, Aradhna.
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An introduction to sensory marketing
Does touch matter? Insights from Haptic research in marketing / Joann Peck
Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky
Understanding the role of incidental touch in consumer behavior / Andrea C. Morales
Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck
Scent marketing : an overview / Maureen Morrin
The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz
Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya
The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat
The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio
Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston
Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl
Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna
Visual perception : an overview / Priya Raghubir
Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke
Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf
Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng
The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder
Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes
Estimating food quantity : biases and remedies / Pierre Chandon
Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink
A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.].

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