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000906033 010__ $$z  2009039303
000906033 020__ $$z9781841697536 (hbk. : alk. paper)
000906033 020__ $$z1841697532 (hbk. : alk. paper)
000906033 020__ $$z9781841698892 (pbk. : alk. paper)
000906033 020__ $$z184169889X (pbk. : alk. paper)
000906033 020__ $$z0203892062 (master e-book)
000906033 020__ $$a9780203892060 (electronic bk.)
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000906033 035__ $$a(CaONFJC)MIL304593
000906033 035__ $$a(OCoLC)707068781
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000906033 050_4 $$aHF5415$$b.S3696 2010
000906033 08204 $$a658.8001/9$$222
000906033 24500 $$aSensory marketing:$$bresearch on the sensuality of products /$$cedited by Aradhna Krishna.
000906033 260__ $$aNew York :$$bRoutledge,$$cc2010.
000906033 300__ $$axxx, 392 p., [3] p. of plates :$$bill. (some col.).
000906033 336__ $$atext$$2rdacontent
000906033 337__ $$acomputer$$2rdamedia
000906033 338__ $$aonline resource$$2rdacarrier
000906033 504__ $$aIncludes bibliographical references and indexes.
000906033 5050_ $$aAn introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.].
000906033 506__ $$aAccess limited to authorized users.
000906033 5201_ $$a"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.
000906033 650_0 $$aMarketing$$xPsychological aspects.
000906033 650_0 $$aNew products$$xPsychological aspects.
000906033 650_0 $$aSensuality.
000906033 650_0 $$aSenses and sensation.
000906033 650_0 $$aConsumer behavior.
000906033 655_0 $$aElectronic books
000906033 7001_ $$aKrishna, Aradhna.
000906033 852__ $$bebk
000906033 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=668550$$zOnline Access
000906033 909CO $$ooai:library.usi.edu:906033$$pGLOBAL_SET
000906033 980__ $$aBIB
000906033 980__ $$aEBOOK
000906033 982__ $$aEbook
000906033 983__ $$aOnline