Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
2015
RA645.O23 .L48 2015
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Details
Title
Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
ISBN
9780765627179
9781315702872 (electronic book)
9781315702872 (electronic book)
Published
London, [England] ; New York, New York : Routledge, 2015.
Copyright
©2011
Language
English
Description
1 online resource (421 pages) : illustrations
Call Number
RA645.O23 .L48 2015
Dewey Decimal Classification
362.196/398
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Leveraging consumer psychology for effective health communications : the obesity challenge. London, [England] ; New York, New York : Routledge, 2015, c2011 xiv, 406 pages 9780765627179
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