@article{906439,
      recid = {906439},
      author = {French, Ylva. and Runyard, Sue.},
      title = {Marketing and public relations for museums, galleries,  cultural and heritage attractions/},
      publisher = {Routledge,},
      address = {Abingdon, Oxon [U.K.] ;},
      pages = {xviii, 365 p. :},
      year = {2011},
      url = {http://library.usi.edu/record/906439},
}