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000906439 010__ $$z  2010050822
000906439 020__ $$z0415610451 (hardback)
000906439 020__ $$z041561046X (pbk.)
000906439 020__ $$z9780415610469 (pbk. : alk. paper)
000906439 020__ $$z9780415610452
000906439 020__ $$a0203813758 (electronic bk.)
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000906439 050_4 $$aAM121$$b.F74 2011
000906439 08204 $$a069/.068$$222
000906439 1001_ $$aFrench, Ylva.
000906439 24510 $$aMarketing and public relations for museums, galleries, cultural and heritage attractions/$$cYlva French and Sue Runyard.
000906439 250__ $$a1st ed.
000906439 260__ $$aAbingdon, Oxon [U.K.] ;$$aNew York, N.Y. :$$bRoutledge,$$c2011.
000906439 300__ $$axviii, 365 p. :$$bill.
000906439 336__ $$atext$$2rdacontent
000906439 337__ $$acomputer$$2rdamedia
000906439 338__ $$aonline resource$$2rdacarrier
000906439 504__ $$aIncludes bibliographical references and index.
000906439 5050_ $$apt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
000906439 506__ $$aAccess limited to authorized users.
000906439 650_0 $$aMuseums$$xMarketing.
000906439 650_0 $$aMuseums$$xPublic relations.
000906439 650_0 $$aArts$$xMarketing.
000906439 650_0 $$aArts$$xPublic relations.
000906439 650_0 $$aCultural property$$xMarketing.
000906439 650_0 $$aCultural property$$xPublic relations.
000906439 655_0 $$aElectronic books
000906439 7001_ $$aRunyard, Sue.
000906439 852__ $$bebk
000906439 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=710110$$zOnline Access
000906439 909CO $$ooai:library.usi.edu:906439$$pGLOBAL_SET
000906439 980__ $$aBIB
000906439 980__ $$aEBOOK
000906439 982__ $$aEbook
000906439 983__ $$aOnline