TY - GEN AU - Fournier, Susan. AU - Breazeale, Michael, AU - Fetscherin, Marc. CN - HF5415.5 CY - London ; CY - New York : DA - 2012. ID - 906952 KW - Branding (Marketing) KW - Customer relations. KW - Relationship marketing LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=956891 PB - Routledge, PP - London ; PP - New York : PY - 2012. T1 - Consumer-brand relationships:insights for theory and practice / TI - Consumer-brand relationships:insights for theory and practice / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=956891 ER -