000907198 000__ 02219nam\a2200517\a\4500 000907198 001__ 907198 000907198 003__ MiAaPQ 000907198 005__ 20211103003918.0 000907198 006__ m\\\\\o\\d\\\\\\\\ 000907198 007__ cr\cn\nnnunnun 000907198 008__ 110624s2012\\\\nyua\\\\ob\\\\001\0\eng\d 000907198 010__ $$z 2011026118 000907198 020__ $$z0415885175 (hc alk. paper) 000907198 020__ $$z9780415885171 000907198 020__ $$a9781136504952 (electronic bk.) 000907198 035__ $$a(MiAaPQ)EBC957536 000907198 035__ $$a(Au-PeEL)EBL957536 000907198 035__ $$a(CaPaEBR)ebr10531789 000907198 035__ $$a(CaONFJC)MIL344138 000907198 035__ $$a(OCoLC)798533269 000907198 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000907198 050_4 $$aJF1525.C59$$bE75 2012 000907198 08204 $$a352.7/48$$223 000907198 1001_ $$aEshuis, Jasper,$$d1972- 000907198 24510 $$aBranding in governance and public management/$$cJasper Eshuis and Erik-Hans Klijn. 000907198 260__ $$aNew York :$$bRoutledge,$$c2012. 000907198 300__ $$a176 p. :$$bill. 000907198 336__ $$atext$$2rdacontent 000907198 337__ $$acomputer$$2rdamedia 000907198 338__ $$aonline resource$$2rdacarrier 000907198 4901_ $$aRoutledge critical studies in public management ;$$v8 000907198 504__ $$aIncludes bibliographical references and index. 000907198 5050_ $$aThe rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. 000907198 506__ $$aAccess limited to authorized users. 000907198 650_0 $$aCommunication in public administration. 000907198 650_0 $$aPublic relations and politics. 000907198 650_0 $$aGovernment publicity. 000907198 650_0 $$aBranding (Marketing) 000907198 655_0 $$aElectronic books 000907198 7001_ $$aKlijn, Erik-Hans. 000907198 830_0 $$aRoutledge critical studies in public management ;$$v8. 000907198 852__ $$bebk 000907198 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957536$$zOnline Access 000907198 909CO $$ooai:library.usi.edu:907198$$pGLOBAL_SET 000907198 980__ $$aBIB 000907198 980__ $$aEBOOK 000907198 982__ $$aEbook 000907198 983__ $$aOnline