@article{907241,
      author = {Riezebos, H. J., and Grinten, Jaap van der.},
      url = {http://library.usi.edu/record/907241},
      title = {Positioning the brand: an inside-out approach /},
      publisher = {Routledge,},
      recid = {907241},
      pages = {vi, 191 p. :},
      address = {Abingdon, Oxon ;},
      year = {2012},
}