TY  - GEN
T1  - Positioning the brand:an inside-out approach /
DA  - 2012.
CY  - Abingdon, Oxon ;
CY  - New York, NY :
AU  - Riezebos, H. J.,
AU  - Grinten, Jaap van der.
CN  - HF5415.15
PB  - Routledge,
PP  - Abingdon, Oxon ;
PP  - New York, NY :
PY  - 2012.
ID  - 907241
KW  - Product management.
KW  - Brand name products.
KW  - Branding (Marketing)
TI  - Positioning the brand:an inside-out approach /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957645
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957645
ER  -