000907241 000__ 01593nam\a2200481Ia\4500 000907241 001__ 907241 000907241 003__ MiAaPQ 000907241 005__ 20211103003919.0 000907241 006__ m\\\\\o\\d\\\\\\\\ 000907241 007__ cr\cn\nnnunnun 000907241 008__ 110407s2012\\\\enka\\\\ob\\\\001\0\eng\d 000907241 010__ $$z 2011013949 000907241 020__ $$z9780203802489 000907241 020__ $$z9780415665186 000907241 020__ $$z9780415665193 000907241 020__ $$z9781136627101 000907241 035__ $$a(MiAaPQ)EBC957645 000907241 035__ $$a(Au-PeEL)EBL957645 000907241 035__ $$a(CaPaEBR)ebr10545481 000907241 035__ $$a(CaONFJC)MIL761376 000907241 035__ $$a(OCoLC)798533482 000907241 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000907241 050_4 $$aHF5415.15$$b.R544 2012 000907241 08204 $$a658.8/27$$222 000907241 1001_ $$aRiezebos, H. J.,$$d1960- 000907241 24510 $$aPositioning the brand:$$ban inside-out approach /$$cRik Riezebos and Jaap van der Grinten. 000907241 260__ $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge,$$c2012. 000907241 300__ $$avi, 191 p. :$$bill. 000907241 336__ $$atext$$2rdacontent 000907241 337__ $$acomputer$$2rdamedia 000907241 338__ $$aonline resource$$2rdacarrier 000907241 504__ $$aIncludes bibliographical references (p. [177]-180) and index. 000907241 506__ $$aAccess limited to authorized users. 000907241 650_0 $$aProduct management. 000907241 650_0 $$aBrand name products. 000907241 650_0 $$aBranding (Marketing) 000907241 655_0 $$aElectronic books 000907241 7001_ $$aGrinten, Jaap van der. 000907241 852__ $$bebk 000907241 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957645$$zOnline Access 000907241 909CO $$ooai:library.usi.edu:907241$$pGLOBAL_SET 000907241 980__ $$aBIB 000907241 980__ $$aEBOOK 000907241 982__ $$aEbook 000907241 983__ $$aOnline