Positioning the brand: an inside-out approach / Rik Riezebos and Jaap van der Grinten.
2012
HF5415.15 .R544 2012
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Title
Positioning the brand: an inside-out approach / Rik Riezebos and Jaap van der Grinten.
Author
ISBN
9780203802489
9780415665186
9780415665193
9781136627101
9780415665186
9780415665193
9781136627101
Publication Details
Abingdon, Oxon ; New York, NY : Routledge, 2012.
Language
English
Description
vi, 191 p. : ill.
Call Number
HF5415.15 .R544 2012
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. [177]-180) and index.
Access Note
Access limited to authorized users.
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