TY - GEN T1 - Advertising theory/ DA - 2012. CY - New York, NY : AU - Rodgers, Shelly. AU - Thorson, Esther. ET - 1st ed. CN - HF5821 PB - Routledge, PP - New York, NY : PY - 2012. ID - 907272 KW - Advertising. KW - Industrial publicity. TI - Advertising theory/ LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957708 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957708 ER -