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000907272 010__ $$z  2011027396
000907272 020__ $$z9780203149546
000907272 020__ $$z9780415886611
000907272 020__ $$z9780415886628
000907272 020__ $$z9781136514876
000907272 035__ $$a(MiAaPQ)EBC957708
000907272 035__ $$a(Au-PeEL)EBL957708
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000907272 035__ $$a(CaONFJC)MIL346178
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000907272 050_4 $$aHF5821$$b.A384 2012
000907272 08204 $$a659.101$$223
000907272 24500 $$aAdvertising theory/$$cedited by Shelly Rodgers and Esther Thorson.
000907272 250__ $$a1st ed.
000907272 260__ $$aNew York, NY :$$bRoutledge,$$c2012.
000907272 300__ $$axxix, 614 p.
000907272 336__ $$atext$$2rdacontent
000907272 337__ $$acomputer$$2rdamedia
000907272 338__ $$aonline resource$$2rdacarrier
000907272 4901_ $$aRoutledge communication series
000907272 504__ $$aIncludes bibliographical references and index.
000907272 506__ $$aAccess limited to authorized users.
000907272 650_0 $$aAdvertising.
000907272 650_0 $$aIndustrial publicity.
000907272 655_0 $$aElectronic books
000907272 7001_ $$aRodgers, Shelly.
000907272 7001_ $$aThorson, Esther.
000907272 830_0 $$aRoutledge communication series.
000907272 852__ $$bebk
000907272 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957708$$zOnline Access
000907272 909CO $$ooai:library.usi.edu:907272$$pGLOBAL_SET
000907272 980__ $$aBIB
000907272 980__ $$aEBOOK
000907272 982__ $$aEbook
000907272 983__ $$aOnline