TY - GEN T1 - The psychology of entertainment media:blurring the lines between entertainment and persuasion / DA - 2012. CY - New York : AU - Shrum, L. J. ET - 2nd ed. CN - HF5827.9 PB - Routledge, PP - New York : PY - 2012. ID - 907579 KW - Subliminal advertising. KW - Advertising KW - Mass media KW - Persuasion (Psychology) KW - Manipulative behavior. TI - The psychology of entertainment media:blurring the lines between entertainment and persuasion / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=958619 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=958619 ER -