@article{907861,
      author = {Desbordes, Michel. and Richelieu, André.},
      url = {http://library.usi.edu/record/907861},
      title = {Global sport marketing contemporary issues and practice /  [electronic resource] :},
      publisher = {Routledge,},
      recid = {907861},
      pages = {xiv, 194 p. :},
      address = {London ;},
      year = {2012},
}