Retail and marketing channels: economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
Pellegrini, Luca.; Reddy, Srinivas K.
2013
HF5415.129 .R48 2013
Available Online

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Title
Retail and marketing channels: economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
ISBN
9780415540391
9780203103654 (electronic bk.)
Publication Details
London : Routledge, 2013.
Language
English
Description
xviii, 326 p. : ill.
Call Number
HF5415.129 .R48 2013
Note
First published in 1989.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Pellegrini, Luca.
Reddy, Srinivas K.
Series
Routledge library editions. Retailing and distribution ; v. 6
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pt. I. The structure of vertical relationships
pt. II. Managing channel relationships
pt. III. Marketing channel evolution.

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