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Table of Contents
pt. I. Marketers' sacralisation of the mundane
pt. II. Consumers' search for spiritual meanings in consumption of the mundane
pt. III. The commodification of the spiritual
pt. IV. The consumption of spiritual goods
pt. V. Issues of method and representation.
pt. II. Consumers' search for spiritual meanings in consumption of the mundane
pt. III. The commodification of the spiritual
pt. IV. The consumption of spiritual goods
pt. V. Issues of method and representation.