The essentials of marketing research/ Lawrence Silver ... [et al.].
2013
HF5415.2 .W74 2013
Linked e-resources
Linked Resource
Online Access
Details
Title
The essentials of marketing research/ Lawrence Silver ... [et al.].
Edition
3rd ed.
ISBN
9780415899291
9780415899284
9780203182598
9780415899284
9780203182598
Publication Details
New York : Routledge, 2013.
Language
English
Description
ix, 362 p. : ill.
Call Number
HF5415.2 .W74 2013
Dewey Decimal Classification
658.8/3
Note
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources