The essentials of marketing research/ Lawrence Silver ... [et al.].
2013
HF5415.2 .W74 2013
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Title
The essentials of marketing research/ Lawrence Silver ... [et al.].
Edition
3rd ed.
ISBN
9780415899291
9780415899284
9780203182598
9780415899284
9780203182598
Publication Details
New York : Routledge, 2013.
Language
English
Description
ix, 362 p. : ill.
Call Number
HF5415.2 .W74 2013
Dewey Decimal Classification
658.8/3
Note
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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