@article{908770,
      recid = {908770},
      author = {Silver, Lawrence S., and Wrenn, Bruce.},
      title = {The essentials of marketing research/},
      publisher = {Routledge,},
      address = {New York :},
      pages = {ix, 362 p. :},
      year = {2013},
      note = {Rev. ed. of: Marketing research : text and cases / Bruce  Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.},
      url = {http://library.usi.edu/record/908770},
}