TY  - GEN
AU  - Silver, Lawrence S.,
AU  - Wrenn, Bruce.
CN  - HF5415.2
CY  - New York :
DA  - 2013.
ET  - 3rd ed.
ID  - 908770
KW  - Marketing research.
KW  - Marketing research
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1075439
N1  - Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
PB  - Routledge,
PP  - New York :
PY  - 2013.
T1  - The essentials of marketing research/
TI  - The essentials of marketing research/
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1075439
ER  -