The marketing matrix: how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
Hastings, Gerard.
2013
HF5415.13 .H3653 2013
Available Online

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Title The marketing matrix: how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.
Author Hastings, Gerard.
ISBN 9780415678612 (hardback)
9780415678629 (pbk.)
9780203099551 (electronic bk.)
Imprint New York : Routledge, 2013.
Language English
Description xviii, 203 p. : ill.
Call Number HF5415.13 .H3653 2013
Dewey Decimal Classification 381.0973
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
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Record Appears in Online Resources > Ebooks
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Out of control
The soft power of corporate marketing
The customer always comes second
A tyranny of choice
Not exactly lying
Suffer the little children
Digital redemption?
A very mixed blessing
Marketing to power
Solutions
In search of solutions
Power to the people
Marketing as if people mattered.

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