000908897 000__ 02108nam\a2200493\a\4500 000908897 001__ 908897 000908897 003__ MiAaPQ 000908897 005__ 20211103003926.0 000908897 006__ m\\\\\o\\d\\\\\\\\ 000908897 007__ cr\cn\nnnunnun 000908897 008__ 120302s2013\\\\enk\\\\\ob\\\\001\0\eng\d 000908897 010__ $$z 2012006972 000908897 020__ $$z9780415624770 (hardback) 000908897 020__ $$a9780203102039 (electronic bk.) 000908897 035__ $$a(MiAaPQ)EBC1092741 000908897 035__ $$a(Au-PeEL)EBL1092741 000908897 035__ $$a(CaPaEBR)ebr10632405 000908897 035__ $$a(CaONFJC)MIL417429 000908897 035__ $$a(OCoLC)823387018 000908897 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000908897 050_4 $$aHD58.8$$b.S576 2013 000908897 08204 $$a381$$223 000908897 1001_ $$aSimakova, Elena,$$d1973- 000908897 24510 $$aMarketing technologies:$$bcorporate cultures and technological change /$$cElena Simakova. 000908897 260__ $$aLondon ;$$aNew York :$$bRoutledge,$$c2013. 000908897 300__ $$axvi, 185 p. 000908897 336__ $$atext$$2rdacontent 000908897 337__ $$acomputer$$2rdamedia 000908897 338__ $$aonline resource$$2rdacarrier 000908897 4901_ $$aRoutledge studies in innovation, organization, and technology ;$$vv. 25 000908897 504__ $$aIncludes bibliographical references and index. 000908897 5050_ $$aThe "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. 000908897 506__ $$aAccess limited to authorized users. 000908897 650_0 $$aOrganizational change. 000908897 650_0 $$aElectronic commerce. 000908897 650_0 $$aTechnological innovations$$xEconomic aspects. 000908897 650_0 $$aManagement$$xTechnological innovations. 000908897 655_0 $$aElectronic books 000908897 830_0 $$aRoutledge studies in innovation, organization and technology ;$$v25. 000908897 852__ $$bebk 000908897 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1092741$$zOnline Access 000908897 909CO $$ooai:library.usi.edu:908897$$pGLOBAL_SET 000908897 980__ $$aBIB 000908897 980__ $$aEBOOK 000908897 982__ $$aEbook 000908897 983__ $$aOnline