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000909201 010__ $$z  2012014949
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000909201 020__ $$z9780203085141 $$q(electronic book)
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000909201 035__ $$a(OCoLC)823389983
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000909201 050_4 $$aPN1993.5.I8$$bB5925 2013
000909201 08204 $$a791.430954$$223
000909201 24500 $$aBollywood and globalization$$h[electronic resource] :$$bthe global power of popular Hindi cinema /$$cedited by David J. Schaefer and Kavita Karan.
000909201 260__ $$aNew York :$$bRoutledge,$$c2013.
000909201 300__ $$axix, 183 p. :$$bill.
000909201 440_0 $$aRoutledge contemporary South Asia series ;$$v63
000909201 504__ $$aIncludes bibliographical references and index.
000909201 5050_ $$apt. I. Transcultural contexts and soft power -- pt. II. Cinematic content and soft power -- pt. III. Cinematic soft power and audiences.
000909201 506__ $$aAccess limited to authorized users.
000909201 520__ $$a"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"--$$cProvided by publisher.
000909201 650_0 $$aMotion pictures$$zIndia.
000909201 650_0 $$aMotion picture industry$$zIndia.
000909201 650_0 $$aMotion pictures and globalization$$zIndia.
000909201 650_0 $$aCulture in motion pictures.
000909201 7001_ $$aSchaefer, David J.
000909201 7001_ $$aKaran, Kavita.
000909201 852__ $$bebk
000909201 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1104771$$zOnline Access
000909201 909CO $$ooai:library.usi.edu:909201$$pGLOBAL_SET
000909201 980__ $$aEBOOK
000909201 980__ $$aBIB
000909201 982__ $$aEbook
000909201 983__ $$aOnline