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Perspectives on international marketing-- re-issued/ edited by Stanley J. Paliwoda.

Paliwoda, Stanley J.
2013
HF1416 .P47 2013
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Title
Perspectives on international marketing-- re-issued/ edited by Stanley J. Paliwoda.
ISBN
9780415657693
9780203076613 (electronic bk.)
Publication Details
London : Routledge, 2013.
Language
English
Description
xi, 374 p. : ill.
Call Number
HF1416 .P47 2013
Dewey Decimal Classification
658.84
Note
First published in 1991 as "New perspectives on international marketing".
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Paliwoda, Stanley J.
Series
Routledge library editions. International business ; v. 29
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Record Appears in
Online Resources > Ebooks
All Resources
pt. I. Challenging the international marketing literature
pt. II. Marketing to China and Japan : research findings
pt. III. Empirical studies of international marketing that are industry-specific.

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