@article{909301,
      recid = {909301},
      author = {Majaro, Simon.},
      title = {International marketing: a strategic approach to world  markets /},
      publisher = {Routledge,},
      address = {London :},
      pages = {307 p. :},
      year = {2013},
      note = {First published in 1977 by Unwin Hyman. Revised edition  1987, seventh edition 1991.},
      url = {http://library.usi.edu/record/909301},
}