@article{909304,
      recid = {909304},
      author = {Gilligan, Colin. and Hird, Martin.},
      title = {International marketing: strategy and management /},
      publisher = {Routledge,},
      address = {Oxon [England] :},
      pages = {310 p. :},
      year = {2013},
      note = {First published in 1986 by Croom Helm.},
      url = {http://library.usi.edu/record/909304},
}