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000909388 010__ $$z  2011001377
000909388 020__ $$z9780415594400 (hardback)
000909388 020__ $$z0415594405 (hardback)
000909388 020__ $$a9780203808764 (electronic bk.)
000909388 035__ $$a(MiAaPQ)EBC1111789
000909388 035__ $$a(Au-PeEL)EBL1111789
000909388 035__ $$a(CaPaEBR)ebr10647891
000909388 035__ $$a(CaONFJC)MIL427701
000909388 035__ $$a(OCoLC)826856063
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000909388 043__ $$ae-fr---
000909388 050_4 $$aHD9385.F82$$bC433 2012
000909388 08204 $$a338.4/7663224$$222
000909388 24504 $$aThe business of champagne:$$ba delicate balance /$$cedited by Steve Charters.
000909388 260__ $$aNew York ;$$aLondon :$$bRoutledge,$$c2012.
000909388 300__ $$axvi, 211 p. :$$bill., map.
000909388 336__ $$atext$$2rdacontent
000909388 337__ $$acomputer$$2rdamedia
000909388 338__ $$aonline resource$$2rdacarrier
000909388 440_0 $$aRoutledge studies of gastronomy, food and drink
000909388 504__ $$aIncludes bibliographical references and index.
000909388 5050_ $$apt. 1. Context -- pt. 2. The place and the land -- pt. 3. Creating the myth and selling the wine -- pt. 4. Managing the industry -- pt. 5. Reflecting on champagne.
000909388 506__ $$aAccess limited to authorized users.
000909388 520__ $$a"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--$$cProvided by publisher.
000909388 650_0 $$aWine industry$$zFrance$$zChampagne-Ardenne.
000909388 650_0 $$aChampagne (Wine)$$xEconomic aspects.
000909388 650_0 $$aWine and wine making.
000909388 650_0 $$aWine industry.
000909388 655_0 $$aElectronic books
000909388 7001_ $$aCharters, Stephen.
000909388 852__ $$bebk
000909388 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1111789$$zOnline Access
000909388 909CO $$ooai:library.usi.edu:909388$$pGLOBAL_SET
000909388 980__ $$aBIB
000909388 980__ $$aEBOOK
000909388 982__ $$aEbook
000909388 983__ $$aOnline