@article{909583,
      author = {Tesar, George. and Kuada, John E.},
      url = {http://library.usi.edu/record/909583},
      title = {Marketing management and strategy: an African casebook /},
      publisher = {Routledge,},
      recid = {909583},
      pages = {xviii, 257 p. :},
      address = {Abingdon, Oxon :},
      year = {2013},
}